Brightside is a mental health care company with a mission to help people lead healthy, vital, and productive lives by making it easy and affordable to get the highest quality depression and anxiety care.
The Challenge
Brightside needed help to take an early product market fit and scale it to profitable user acquisitions without cashflow hurdles common to subscription businesses. ColdBru was tasked with data driven learnings in creative and targeting to better understand their customer and channel in a sustainable way to fuel growth.
The Result
What they say
“There are very few people I know in the industry that possess the marketing knowledge Ben has. His unique approach to product growth really makes him stand out with solutions that actually work.”
Cassandra Pernia Resident
